The answer to this question is not necessarily an answer that works for everyone. The real question to ask yourself is: where are my fans and how can I communicate with them? Let’s take a quick look at some of the differences between these two systems.
In essence, digital marketing is known to use digital channels such as social media, websites, and email to communicate with the public, and this can be to educate or generate leads.
On the other hand, traditional marketing methods include channels like billboards, television commercials, and print media, here is an overview of the most common examples of traditional marketing:
Publications such as magazines, newspapers, and others.
Broadcasting, such as television and radio.
Direct mail such as catalogs, postcards, etc.
Telephone as telemarketing and SMS marketing.
Outdoor ads like billboards and flyers.
Even during the widespread use of the Internet in the late 1990s, traditional marketing was the only type of marketing, and now digital marketing is growing very rapidly, here is a list of the digital marketing channels used:
Social networks like Facebook, Instagram, Twitter, and LinkedIn.
Videos like YouTube, Tik Tok, and videos from websites.
Websites, blogs, and SEO.
Digital email marketing.
The main difference between digital and traditional marketing is the channels through which potential customers or the public respond to your marketing message.
Ultimately, both types of marketing have advantages and difficulties, and the key is to understand your specific marketing needs, keeping in mind your budget and your target audience, however digital marketing is the most appropriate form of marketing because it provides statistics and identifies target people, unlike traditional marketing that cannot be measured.